Privacy Policy

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. We also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this as "Device Information."

We collect Device Information using the following technologies:

• Cookies — data files placed on your device or computer, often including an anonymous unique identifier. Visit allaboutcookies.org to learn more or opt out.
• Log files — track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.

When you make or attempt a purchase, we also collect your name, billing address, shipping address, payment information, email address, and phone number — collectively "Order Information." Together, Device Information and Order Information make up "Personal Information" as used in this Policy.

How Do We Use Your Personal Information?

We use Order Information to fulfil orders placed through the Site — processing payment, arranging shipping, and providing invoices or order confirmations. We also use it to:

• Communicate with you;
• Screen orders for potential risk or fraud; and
• Where you've opted in, provide you with information or advertising about our products and services.

We use Device Information to help us screen for potential risk and fraud, and to improve and optimise the Site — for example, by generating analytics about how customers browse and interact with the Site, and assessing the success of our marketing campaigns.

We may combine information collected online, via mobile applications, and from third-party sources. We may also transfer or disclose your information within our corporate family of companies. By using the Site, you consent to us transferring your data to these entities. Laws relating to privacy vary from jurisdiction to jurisdiction.

We use third-party payment service providers to process purchases. We do not store or have access to your full credit card or bank account information.

Sharing Your Personal Information

We share your Personal Information with third parties to help us operate the Site. For example:

• We use Shopify to power our online store — see Shopify's Privacy Policy.
• We use Google Analytics to understand how customers use the Site — see Google's Privacy Policy. You can opt out via Google's opt-out tool.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena or other lawful request, or to protect our rights.

Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications. You can opt out of targeted advertising via:

• Facebook
• Google

You can also opt out of some services via the Digital Advertising Alliance's opt-out portal.

Do Not Track

We do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. To exercise this right, please contact us using the details below.

If you are a resident of the United Arab Emirates, your personal data is processed in accordance with applicable UAE federal data protection laws, including UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. You have the right to request access to, correction of, or deletion of your personal data.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we receive actual knowledge that anyone under 18 has provided personal information to us without the requisite parental consent, we will delete that information as quickly as reasonably practical.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

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